About Us
Recognizing the critical role of agricultural soils to a sustainable future, GY Associates Ltd developed KeySoil Ltd in partnership with Rothamsted Research.
KeySoil draws upon on decades of soils research and combines this with exciting recent developments in our understanding of how organic matter is broken down when added to soil as well as the social and economic dimensions of soil management.
Our research has shown significant potential for both improved agricultural performance and environmental protection through the better management of soil and the organic matter resources that are crucial to its performance.
Our vision
KeySoil will support a vibrant and productive agricultural industry providing simple, easily accessed tools to guide responsible and profitable decision-making.
KeySoil will also provide environmentally aware organisations, brands and consumers with credible reassurance that the needs of our soil are being met.
In conclusion, KeySoil will enable agriculture to deliver soils that are well cared for, that support profitable agriculture, protect and enhance our environment whilst meeting society's demands for food and bio-energy.
KeySoil - Unlocking Soil Potential.